Media Marketing Project Process Documentation

 

Media Marketing Project

 The band that I researched for my Media Marketing Project was Deftones. I first went to their website to find their production company which is Warner Music Group. Then I began to research their background which I found most of on a website called deftonesworld.com. After that, I dug into some of their digital and non digital marketing techniques which was when I found that they have a non-alcoholic beer brand and is actually what led me to find that a sense of community is one of the bands core values and it reflects on their brand identity. The band has recently started to try expanding their target audience by being more active on social media and on various streaming websites. 

For the music video part of the project, we must make a new music video to the song Blind by Korn and pretend that we are a new brand and it is our first song. We have 3 class periods to work on it which we decided to work on the story board on the first day, work n the presentation on the 2nd day, film/edit on the 3rd day. We will film most of the material outside of school due to the fact that most of our video will take place at night.